For BlendZ, we have always felt we were a bigger group than we needed to complete our tasks as a business. Because of this, we decided to split up on every sale and so two groups would be in charge of two different sales. This, of course, included everything from the marketing, product, finance, logistics and social media.
It was WEDNESDAY at 8pm and TEAM 2 was ready for some
To be completely honest, I was feeling kind of competitive that morning. Yes, I definitely wanted to beat the other team, but I also wanted to prove that we CAN be efficient and make things work SMOOTHLY. Unfortunately, the weather played against us that day. After so many beautiful, sunny days in Lima, we had a typical gray Lima sky with a horrid weather of non-stop rain.
FRIENDLY COMPETITION. We had the pressure of beating the other team and at the same time producing the highest amount of profit because we need it. We are in a point in our busines when we need to try EVERYTHING. Working with less people, have a different store layout, testing on different weathers, making deliveries, etc. And for this sale, our biggest challenge was dealing with the weather. To be completely honest, I was feeling kind of competitive that morning. Yes, I definitely wanted to beat the other team, but I also wanted to prove that we CAN be efficient and make things work SMOOTHLY. Unfortunately, the weather played against us that day. After so many beautiful, sunny days in Lima, we had a typical gray Lima sky with a horrid weather of non-stop rain.
The weather affected our sale to 100%. We definitely had fewer sales than usual, but we realized that even though we had a horrendous weather, there was still desirability for smoothies. Be it hot or cold, people want smoothies on campus, which is useful information and great to see. Despite the rain and gray skies, the competition was still on. |
On a more positive note, we had an incredibly successful theme/event going on. It is NO SHAVE NOVEMBER, or how we call it in BlendZ: NO SHAVE NOBLENDZER. We were looking for the guys with the coolest mustache or beard or the girl with the longest hair, and the winner would get a FREE smoothie! Our event was our client magnet. I’m telling you, believe or not, people have an innate competitive side and it was evident during our lunch sale. Especially the girls, they were eager to find the girl with the longest hair and try to beat each other by calling their friends that had a chance to win the free smoothie.
With this, I realized the power of marketing. You need to target a specific audience and in a smart way. I feel like we are still figuring out who our audience is and specifically who we want to target and ways to do so. Its important to know and study our customer segments in order to put an action plan together on how we will target them.
With this, I realized the power of marketing. You need to target a specific audience and in a smart way. I feel like we are still figuring out who our audience is and specifically who we want to target and ways to do so. Its important to know and study our customer segments in order to put an action plan together on how we will target them.
Overall, the friendly competition we have at BlendZ gives all of us an intrinsic motivation to work harder, be more organized and twice as efficient. At the end of the day, we all have a same purpose: see the success of our business. And with some fun competition we have are able to have that push we needed all along to get things done.