To be completely honest, I was feeling kind of competitive that morning. Yes, I definitely wanted to beat the other team, but I also wanted to prove that we CAN be efficient and make things work SMOOTHLY. Unfortunately, the weather played against us that day. After so many beautiful, sunny days in Lima, we had a typical gray Lima sky with a horrid weather of non-stop rain.
The weather affected our sale to 100%. We definitely had fewer sales than usual, but we realized that even though we had a horrendous weather, there was still desirability for smoothies. Be it hot or cold, people want smoothies on campus, which is useful information and great to see. Despite the rain and gray skies, the competition was still on. |
With this, I realized the power of marketing. You need to target a specific audience and in a smart way. I feel like we are still figuring out who our audience is and specifically who we want to target and ways to do so. Its important to know and study our customer segments in order to put an action plan together on how we will target them.